7 Things to Look for In A Shipping Carrier

In the world of supply chain management, one aspect that often determines the success of your operations is the choice of your shipping carrier. The significance of this choice extends far beyond the mere delivery of packages. The right shipping carrier is an integral part of your overall business strategy, affecting your customer satisfaction rates, your reputation, and, ultimately, your bottom line.

Shipping carriers serve as a link between your business and your customers. When orders are timely, intact, and delivered with professionalism, your customers’ trust in your business grows, setting the stage for repeat business and referrals. On the other hand, a poor choice in shipping carriers can lead to lost or damaged products, delayed deliveries, and unsatisfied customers – problems that could seriously harm your brand’s reputation.

With these high stakes in mind, it’s clear that choosing a shipping carrier isn’t a decision to be made lightly. It requires careful evaluation of a variety of factors that go beyond basic cost considerations. But how exactly do you determine which shipping carrier is the best fit for your business?

This blog post aims to guide you through this process. We’ll delve into the seven key things to look for in a shipping carrier, arming you with the knowledge you need to make an informed decision. By considering these factors, you can find a shipping partner that aligns with your business objectives and helps you deliver the kind of service your customers expect. So, let’s dive in.

  1. Pricing: When choosing a shipping carrier, it’s essential to consider the pricing structure they offer. Look for a carrier that provides competitive rates and offers transparent pricing, without any hidden fees or surcharges. Comparing pricing options from different carriers will help you find the best value for your shipping needs.

  2. Delivery Speed: Another crucial factor to consider is the delivery speed provided by the shipping carrier. Different carriers may offer various shipping options, such as standard, expedited, or overnight delivery. Depending on your business requirements and customer expectations, opt for a carrier that can meet your desired delivery timelines consistently.

  3. Reliability: Reliability is key in the shipping industry. Choose a carrier that has a reputation for delivering packages on time and without damage. Extensive research, reading customer reviews, and seeking recommendations from other businesses can help you gauge the reliability of a shipping carrier before making your decision.

  4. Tracking Capabilities: Modern consumers have come to expect real-time package tracking. A valuable shipping carrier will provide reliable tracking capabilities, allowing both you and your customers to monitor the progress of shipments easily. Look for carriers that offer tracking updates via email, SMS, or a user-friendly online portal.

  5. Insurance Coverage: Accidents and mishaps can happen during shipping, and it’s important to protect your goods. Ensure that the shipping carrier offers insurance coverage options to safeguard your packages against loss, damage, or theft. Understanding the carrier’s insurance policies and coverage limits is crucial in evaluating their suitability for your shipping needs.

  6. Customer Support: An excellent shipping carrier should offer reliable customer support to address any questions or concerns you may have. Look for carriers with accessible and responsive customer support channels, such as phone, email, or live chat. Prompt and helpful assistance can be invaluable when navigating any shipping-related issues that may arise.

  7. International Shipping Options: If your business requires international shipping, consider carriers with extensive global networks. Look for carriers that offer international shipping services to various destinations, ensuring seamless cross-border transportation. Check if they have partnerships with customs brokers and provide assistance with international paperwork, simplifying the shipping process for you. By considering these seven key factors – pricing, delivery speed, reliability, tracking capabilities, insurance coverage, customer support, and international shipping options – you can make an informed decision when selecting a shipping carrier that best aligns with your business needs.


Choosing a shipping carrier for your business is a decision that involves several critical factors. From assessing reputation and reliability to comparing shipping rates, evaluating delivery speed, examining tracking capabilities, and scrutinizing customer service, each aspect plays a vital role in determining the suitability of a shipping carrier.

A carrier’s reputation and reliability serve as the foundation of your trust in them. Shipping rates can significantly impact your business finances, and understanding what those rates include is paramount. Delivery speed, directly linked to customer satisfaction and operational efficiency, depends on factors like type of freight, shipping method, and customs clearance procedures.

In today’s connected world, tracking capabilities have become indispensable. A well-equipped carrier should offer real-time, accurate tracking updates and easy access to this information. Last but not least, customer service is your safety net when things go wrong. Responsive, effective, and customer-centric service can help you navigate any bumps on the shipping road.

Your choice of shipping carrier has far-reaching implications on your business, affecting not just operational efficiency, but also customer satisfaction and your bottom line. Therefore, take the time to evaluate potential carriers carefully, using the factors discussed in this article as your guide.

Remember, the cheapest option may not always be the best, and the fastest might not be the most reliable. Balance your needs and priorities, and choose a shipping partner that aligns with your business goals and values. By making a well-informed decision, you can ensure smooth sailing—or rather, shipping—for your business.

Verizeal helps you compare various shipping options side-by-side, providing a comprehensive overview of the factors we’ve discussed in this article—shipping rates, delivery speeds, tracking capabilities, and more. By offering you clear insights and analytics, it allows you to make informed decisions that align with your business needs and goals.

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